Baddie

Baddie is a confident, glamorous Instagram aesthetic of contoured makeup, designer brands, and fierce attitude that emerged from Black and Latinx social media culture in the 2010s. Self-assurance and polished beauty are the point. Bodycon sets and crop tops with skin-tight jeans make up the core. Thigh-high boots go below. Lash extensions, acrylic nails, and bold gold or hoop earrings complete it.