Jojifuku

Jojifuku is a Japanese fairy tale-inspired style of storybook characters, pastels, and childlike whimsy, a niche that romanticizes European fairy tale imagery. The defining move is adults wearing childlike garments. Kigurumi onesies carry it. Over-the-knee socks and frilly bloomers cover the legs. Childish character prints run across the fabric, in what amounts to adult-sized baby clothing.

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Kawaii Cake Print Cotton Tee - frufru by Land Decora

Kawaii Cake Print Cotton Tee - frufru

Land Decora

$43.00

Pin Polka Women's Socks - Pink by Peper Harow

Pin Polka Women's Socks - Pink

Peper Harow

$21.00

Rose Soufflé Petticoat by Miss Candyholic

Rose Soufflé Petticoat

Miss Candyholic

$138.00

Kawaii Bunny Tee & Puff Skirt Set - Blurred Bear by Land Decora

Kawaii Bunny Tee & Puff Skirt Set - Blurred Bear

Land Decora

$20.00

Pin Polka Men's Socks - Pink by Peper Harow

Pin Polka Men's Socks - Pink

Peper Harow

$24.00

Kawaii Cream Edge Clip Set 5pcs - Sweet Star by Land Decora

Kawaii Cream Edge Clip Set 5pcs - Sweet Star

Land Decora

$18.00

Kawaii Knit Patchwork Layered Long Sleeve Tee – NeogoMade by Land Decora

Kawaii Knit Patchwork Layered Long Sleeve Tee – NeogoMade

Land Decora

$59.00

Kawaii Bear Strawberry Dress - KaiXin Hostel by Land Decora

Kawaii Bear Strawberry Dress - KaiXin Hostel

Land Decora

$61.00

Kawaii Strawberry Print Skirt – KURIOSITAET by Land Decora

Kawaii Strawberry Print Skirt – KURIOSITAET

Land Decora

$30.00

Harajuku Vest Cute Dog Teapot Embroidered Ripped Knit Vest - HELPHELP by Land Decora

Harajuku Vest Cute Dog Teapot Embroidered Ripped Knit Vest - HELPHELP

Land Decora

$52.00

Cartoon Fuzzy Leg Warmers - YJM with biubiu by Land Decora

Cartoon Fuzzy Leg Warmers - YJM with biubiu

Land Decora

$50.00

Y2K Strawberry Puff Blouse - Bodytalk by Land Decora

Y2K Strawberry Puff Blouse - Bodytalk

Land Decora

$45.00

Vintage Cake Print Doll Collar Set | Sweet Lolita Kawaii Fashion by Land Decora

Vintage Cake Print Doll Collar Set | Sweet Lolita Kawaii Fashion

Land Decora

$62.00

Y2K Strawberry Qipao Top - Bodytalk by Land Decora

Y2K Strawberry Qipao Top - Bodytalk

Land Decora

$46.00

Morning Glory Print Organza Lolita Overlay Dress | Country Lolita | LULULULU by Land Decora

Morning Glory Print Organza Lolita Overlay Dress | Country Lolita | LULULULU

Land Decora

$40.00

Cream Donut Bunny Suspender Dress Y2K Kawaii by Land Decora

Cream Donut Bunny Suspender Dress Y2K Kawaii

Land Decora

$67.00

Jojifuku Embroidered Denim Shorts - Bunny Planet by Land Decora

Jojifuku Embroidered Denim Shorts - Bunny Planet

Land Decora

$35.00

Kawaii Lace Long Sleeve Top - shishihshop by Land Decora

Kawaii Lace Long Sleeve Top - shishihshop

Land Decora

$50.00

Jojifuku Sweet Set - Blurred Bear by Land Decora

Jojifuku Sweet Set - Blurred Bear

Land Decora

$20.00

Kawaii Pom Pom JK Socks Women Autumn Winter Cotton - Roji Roji by Land Decora

Kawaii Pom Pom JK Socks Women Autumn Winter Cotton - Roji Roji

Land Decora

$10.00

Mint Polka Dot Lace Trim Skirt - bae bi by Land Decora

Mint Polka Dot Lace Trim Skirt - bae bi

Land Decora

$47.00

Kawaii Bear Suspender Dress - Bunny Planet by Land Decora

Kawaii Bear Suspender Dress - Bunny Planet

Land Decora

$67.00

Y2K Polka Ruffle Sleeve Top - YJM with biubiu by Land Decora

Y2K Polka Ruffle Sleeve Top - YJM with biubiu

Land Decora

$51.00

Animal Embroidered Lace Shirt Kawaii Cotton - NIKKOU by Land Decora

Animal Embroidered Lace Shirt Kawaii Cotton - NIKKOU

Land Decora

$76.00

Kawaii Printed Blouse & Cake Skirt-Pants Set - MAMAWEI by Land Decora

Kawaii Printed Blouse & Cake Skirt-Pants Set - MAMAWEI

Land Decora

$47.00

Bear Doll Kawaii Necklace | Macaron Sweet Dessert Necklace by Land Decora

Bear Doll Kawaii Necklace | Macaron Sweet Dessert Necklace

Land Decora

$11.00

Strawberry Cake Print Socks | Kawaii Sweet Girly Fashion Accessories by Land Decora

Strawberry Cake Print Socks | Kawaii Sweet Girly Fashion Accessories

Land Decora

$13.00

Kawaii Over Knee Socks Velvet Lolita Sweetheart Stockings - 2 Bears by Land Decora

Kawaii Over Knee Socks Velvet Lolita Sweetheart Stockings - 2 Bears

Land Decora

$8.00

Kawaii Pink Stripe Skirt Pants - YJM with biubiu by Land Decora

Kawaii Pink Stripe Skirt Pants - YJM with biubiu

Land Decora

$76.00

Strawberry Dot Strap Vest - FRUITS by Land Decora

Strawberry Dot Strap Vest - FRUITS

Land Decora

$47.00

Kawaii Strawberry Ankle Socks – loveplay by Land Decora

Kawaii Strawberry Ankle Socks – loveplay

Land Decora

$23.00

RedDevil Visual Kei Puffy Skirt | Sweet Harajuku Subculture Mini Skirt by Land Decora

RedDevil Visual Kei Puffy Skirt | Sweet Harajuku Subculture Mini Skirt

Land Decora

$126.00

Polka Dot Skirt Shorts Layered Ruffle Kawaii - NIKKOU by Land Decora

Polka Dot Skirt Shorts Layered Ruffle Kawaii - NIKKOU

Land Decora

$64.00

Kawaii Patchwork Print Polo Top - Have A Meal by Land Decora

Kawaii Patchwork Print Polo Top - Have A Meal

Land Decora

$57.00

Decora Kei Ruffle Cake Skirt – YJM with biubiu by Land Decora

Decora Kei Ruffle Cake Skirt – YJM with biubiu

Land Decora

$72.00

Cute Printed Tights - LET ME SEE by Land Decora

Cute Printed Tights - LET ME SEE

Land Decora

$13.00

YJM with biubiu Candy Stripe Ruched Leg Warmers – Y2K Harajuku Streetw by Land Decora

YJM with biubiu Candy Stripe Ruched Leg Warmers – Y2K Harajuku Streetw

Land Decora

$35.00

Kawaii Tee Dress - Dear Doll by Land Decora

Kawaii Tee Dress - Dear Doll

Land Decora

$25.00

Lace Tie Tiered Skirt Y2K Coquette - Languid Park by Land Decora

Lace Tie Tiered Skirt Y2K Coquette - Languid Park

Land Decora

$35.00

Heart Lace Mid-Calf Socks - LET ME SEE by Land Decora

Heart Lace Mid-Calf Socks - LET ME SEE

Land Decora

$13.00

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