Soft Girl

Soft girl is the softer counterpart to e-girl, built on pastel colors, blush, and gentle feminine energy, and it rose on TikTok around 2019 around approachable cuteness and wholesome presentation. Pastel cardigans carry it. Satin skirts cover the bottoms. Floral hair clips sit on top. Pearl necklaces and heart-print accessories finish it, with fluffy bags to carry and blush-toned makeup throughout.

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Dahlia Top - Purple Floral Crop by Merritt Charles

Dahlia Top - Purple Floral Crop

Merritt Charles

$135.00

First Born Knits Paris Cardigan by Sierra Deene

First Born Knits Paris Cardigan

Sierra Deene

$350.00

Pink Strawberry Bucket Hat by Miss Candyholic

Pink Strawberry Bucket Hat

Miss Candyholic

$98.00

FELICITY FLORAL MINI WRAP DRESS - FINAL SALE by RAËLIV

FELICITY FLORAL MINI WRAP DRESS - FINAL SALE

RAËLIV

$29.99

Inez Mini Dress - Natural White 100% Linen by Road to Rodanthe

Inez Mini Dress - Natural White 100% Linen

Road to Rodanthe

$186.00

Sunset Sling Bag Mirtilo 3.9L | DaCosta Verde by DaCosta

Sunset Sling Bag Mirtilo 3.9L | DaCosta Verde

DaCosta

$36.99

Tini by The Coult

Tini

The Coult

$99.17

Kawaii Lamb Hood Puffer Jacket - Blurred Bear by Land Decora

Kawaii Lamb Hood Puffer Jacket - Blurred Bear

Land Decora

$56.00

Ryan Sweater - Tan Cardigan Button Down Sweater by Merritt Charles

Ryan Sweater - Tan Cardigan Button Down Sweater

Merritt Charles

$165.00

First Born Knits Cora Cardigan by Sierra Deene

First Born Knits Cora Cardigan

Sierra Deene

$350.00

Matcha Latte Angel Mini Skirt by Miss Candyholic

Matcha Latte Angel Mini Skirt

Miss Candyholic

$79.00

HANNAH HEADBAND - FINAL SALE by RAËLIV

HANNAH HEADBAND - FINAL SALE

RAËLIV

$9.99

Sunset Sling Bag Mirtilo 3.9L | DaCosta Verde by DaCosta

Sunset Sling Bag Mirtilo 3.9L | DaCosta Verde

DaCosta

$48.00

GirlyVibes Dress Mint Green Polka Dot Mesh Floral Dress – YZZI HE by Land Decora

GirlyVibes Dress Mint Green Polka Dot Mesh Floral Dress – YZZI HE

Land Decora

$83.00

Rosebud Angel Top by Miss Candyholic

Rosebud Angel Top

Miss Candyholic

$49.00

The Daily Lunch Tote - Blueberry Print | DaCosta Verde by DaCosta

The Daily Lunch Tote - Blueberry Print | DaCosta Verde

DaCosta

$58.00

Cute Cat Plush Winter Hat & Scarf Set - LET ME SEE by Land Decora

Cute Cat Plush Winter Hat & Scarf Set - LET ME SEE

Land Decora

$16.00

Lunar Gumdrop Dress by Miss Candyholic

Lunar Gumdrop Dress

Miss Candyholic

$188.00

The Daily Tote Bag Mirtilo 13L by DaCosta

The Daily Tote Bag Mirtilo 13L

DaCosta

$58.00

Decora Kei GIRL INSTITUTE Beaded Necklace | Vibrant Harajuku Fashion Accessory by Land Decora

Decora Kei GIRL INSTITUTE Beaded Necklace | Vibrant Harajuku Fashion Accessory

Land Decora

$7.00

Pink Strawberry Bonnet by Miss Candyholic

Pink Strawberry Bonnet

Miss Candyholic

$98.00

Y2K Clear Bone Necklace | Statement Accessory by Land Decora

Y2K Clear Bone Necklace | Statement Accessory

Land Decora

$8.00

Rosebud Parfait Maxi Skirt by Miss Candyholic

Rosebud Parfait Maxi Skirt

Miss Candyholic

$69.00

Alice Garden Harajuku Pink Wig - Sweet Pastel Pink Short Curly Hair fo by Land Decora

Alice Garden Harajuku Pink Wig - Sweet Pastel Pink Short Curly Hair fo

Land Decora

$19.00

Decora Kei Hair Accessory Set – DuoFeiMao by Land Decora

Decora Kei Hair Accessory Set – DuoFeiMao

Land Decora

$5.50

LET ME SEE Star Leg Warmers | Fuzzy Fall/Winter Mid-Calf Leg Covers by Land Decora

LET ME SEE Star Leg Warmers | Fuzzy Fall/Winter Mid-Calf Leg Covers

Land Decora

$16.00

LET ME SEE Button Leg Warmers | Multicolor Knit Leg Covers by Land Decora

LET ME SEE Button Leg Warmers | Multicolor Knit Leg Covers

Land Decora

$9.00

Lolita Lace Socks - Roji Roji Momo Storybook by Land Decora

Lolita Lace Socks - Roji Roji Momo Storybook

Land Decora

$11.00

Pink Pearl Bow Hair Clip Coquette Y2K | Cream Berry by Land Decora

Pink Pearl Bow Hair Clip Coquette Y2K | Cream Berry

Land Decora

$7.00

Alice Garden Harajuku Style Short Wig – Cool Brown Wool Curly Wig for Trendy Looks by Land Decora

Alice Garden Harajuku Style Short Wig – Cool Brown Wool Curly Wig for Trendy Looks

Land Decora

$19.00

Kawaii Pink Hair Clip Blind Box Random Set - MaoJiang by Land Decora

Kawaii Pink Hair Clip Blind Box Random Set - MaoJiang

Land Decora

$13.00

shishihshop Strawberry Shirt | Kawaii Print Long Sleeve Top by Land Decora

shishihshop Strawberry Shirt | Kawaii Print Long Sleeve Top

Land Decora

$39.00

Mint Blue Strawberry Heart Hair Clip Y2K Kawaii by Land Decora

Mint Blue Strawberry Heart Hair Clip Y2K Kawaii

Land Decora

$12.00

Alice Garden Harajuku Style Long Wig – Soft Milk Tea Blonde Curls for Everyday Elegance by Land Decora

Alice Garden Harajuku Style Long Wig – Soft Milk Tea Blonde Curls for Everyday Elegance

Land Decora

$21.00

Colorful Star Hair Clips | Decora Kei Kawaii Harajuku Hair Accessories by Land Decora

Colorful Star Hair Clips | Decora Kei Kawaii Harajuku Hair Accessories

Land Decora

$11.00

Kawaii Floral Sailor Dress - Embroidered Cotton Princess Waist - SemenCoicis by Land Decora

Kawaii Floral Sailor Dress - Embroidered Cotton Princess Waist - SemenCoicis

Land Decora

$109.00

Blue Plaid Flutter Sleeve Midi Dress | Kawaii Japanese Soft Girl Fashion by Land Decora

Blue Plaid Flutter Sleeve Midi Dress | Kawaii Japanese Soft Girl Fashion

Land Decora

$33.00

Academic Pom Pom Scarf - LET ME SEE by Land Decora

Academic Pom Pom Scarf - LET ME SEE

Land Decora

$14.00

Kawaii Floral Patchwork Tie Strap Dress Ruffled Slim Long - Mameya by Land Decora

Kawaii Floral Patchwork Tie Strap Dress Ruffled Slim Long - Mameya

Land Decora

$50.00

Coral Pink Long Curly Wig | Sweet Lolita Korean Girly Hair by Land Decora

Coral Pink Long Curly Wig | Sweet Lolita Korean Girly Hair

Land Decora

$23.00

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