2010's Summer Nostalgia

A wistful aesthetic evoking the specific feel of mid-2010s social media summer — Instagram filters on beach selfies, flower crowns at music festivals, sun-faded candid photography, and the warm-toned domesticity of a generation growing up with smartphones. Closely adjacent to early VSCO girl and indie sleaze. Common pieces include lightweight floral sundresses, denim cut-off shorts, crochet cover-ups, flower crowns, simple gladiator sandals, bandeau or triangle bikini tops worn under sheer blouses, straw hats, and simple friendship bracelets.

Shop 2010's Summer Nostalgia

Harajuku Dress Cute Bear Dress Polka Dot Print Strap Dress by Land Decora

Harajuku Dress Cute Bear Dress Polka Dot Print Strap Dress

Land Decora

$50.00

SUNSHINE NIA Dress by Maude Vivante

SUNSHINE NIA Dress

Maude Vivante

$120.00

WILLOW SUNGLASSES by RAËLIV

WILLOW SUNGLASSES

RAËLIV

$10.00

The Bucket Hat by Putter Girl

The Bucket Hat

Putter Girl

$25.00

MANNY Sunglasses by DAWANG

MANNY Sunglasses

DAWANG

$188.00

Quilted Sari Pouches: Beige Floral Pattern with Colourful Zipper by Shakti.ism

Quilted Sari Pouches: Beige Floral Pattern with Colourful Zipper

Shakti.ism

$29.00

Ceres Sunglasses in Dark Tort by Sierra Deene

Ceres Sunglasses in Dark Tort

Sierra Deene

$39.00

Electric Feel | 2000s Balenciaga Sunglasses by AZYR Specs

Electric Feel | 2000s Balenciaga Sunglasses

AZYR Specs

$600.00

bunnybunnygun Decora Kei Summer Layered Adjustable Strap Tank Top by Land Decora

bunnybunnygun Decora Kei Summer Layered Adjustable Strap Tank Top

Land Decora

$39.00

Slim Sari Tote Bag with Pocket: Ethically Handmade in India by Shakti.ism

Slim Sari Tote Bag with Pocket: Ethically Handmade in India

Shakti.ism

$22.00

Rose Shadow | 1990s Elle Sunglasses by AZYR Specs

Rose Shadow | 1990s Elle Sunglasses

AZYR Specs

$150.00

Decora Kei Bracelet – Dopamine Gradient Beaded – FanTu by Land Decora

Decora Kei Bracelet – Dopamine Gradient Beaded – FanTu

Land Decora

$6.00

Expedition Round | 1980s Ralph Lauren Polo Sport Sunglasses by AZYR Specs

Expedition Round | 1980s Ralph Lauren Polo Sport Sunglasses

AZYR Specs

$800.00

Romantic Rimande Café Cute Animal Print Shoulder Bag – Casual Kawaii Accessory by Land Decora

Romantic Rimande Café Cute Animal Print Shoulder Bag – Casual Kawaii Accessory

Land Decora

$15.00

Runway | 2000s Versace Luxury Sunglasses by AZYR Specs

Runway | 2000s Versace Luxury Sunglasses

AZYR Specs

$500.00

Y2K Butterfly Hair Clips Set - strangelab by Land Decora

Y2K Butterfly Hair Clips Set - strangelab

Land Decora

$7.00

Vintage Allure | 1980s Coyote Vision Sunglasses by AZYR Specs

Vintage Allure | 1980s Coyote Vision Sunglasses

AZYR Specs

$185.00

Sweet Orange Plaid Cami & Skirt Set Y2K Kawaii - Toothshop by Land Decora

Sweet Orange Plaid Cami & Skirt Set Y2K Kawaii - Toothshop

Land Decora

$15.00

Decora Kei Dress Green Sequin Bodycon Dress – Shimmering & Sleek | Moon Meadow by Land Decora

Decora Kei Dress Green Sequin Bodycon Dress – Shimmering & Sleek | Moon Meadow

Land Decora

$44.00

Kawaii Shoulder Tote Bag - NIKKOU by Land Decora

Kawaii Shoulder Tote Bag - NIKKOU

Land Decora

$25.00

NeogoMade Bunny & Deer Halter Ruffle Dress – Sweet Holiday Vibes by Land Decora

NeogoMade Bunny & Deer Halter Ruffle Dress – Sweet Holiday Vibes

Land Decora

$80.00

Decora Kei Tank Top – Summer Plaid Stretch – bunnybunnygun by Land Decora

Decora Kei Tank Top – Summer Plaid Stretch – bunnybunnygun

Land Decora

$21.00

Kawaii Bear Print Dress - KaiXin Hostel by Land Decora

Kawaii Bear Print Dress - KaiXin Hostel

Land Decora

$62.00

Decora Kei Candy Heart Clips - Strangelab by Land Decora

Decora Kei Candy Heart Clips - Strangelab

Land Decora

$7.50