Bon Chic Bon Genre

Bon chic bon genre, usually shortened to BCBG, is the French preppy aesthetic of upper-class Parisian youth and French bourgeois dress more broadly. Discretion is the governing rule. Simple blazers carry the tailoring. Hermès scarves and pearl jewelry handle the accessories. Repetto ballet flats go below, and the luxury stays understated throughout.

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Jacquard Corset with Train VFW by Emjota Studio

Jacquard Corset with Train VFW

Emjota Studio

$179.88

Chanel Suede Pagoda Flap Small by The Vintage New Yorker

Chanel Suede Pagoda Flap Small

The Vintage New Yorker

$2028.00

PINK TROPICS RAYA TOP by Maude Vivante

PINK TROPICS RAYA TOP

Maude Vivante

$120.00

The Elizabeth Jacket in Ivory by Sierra Deene

The Elizabeth Jacket in Ivory

Sierra Deene

$200.00

Color Plaid Lace Collar Blouse - Little Berry by Land Decora

Color Plaid Lace Collar Blouse - Little Berry

Land Decora

$64.00

Velour Shorts by Staple & Hue

Velour Shorts

Staple & Hue

$79.00

The Red Oracle Trenchcoat by Songs of Siren

The Red Oracle Trenchcoat

Songs of Siren

$945.00

Genuine Classic Fedora Panama Hat Handwoven In Ecuador - White by ECUALAMA

Genuine Classic Fedora Panama Hat Handwoven In Ecuador - White

ECUALAMA

$119.95

Quilted Sari Pouches: Burgundy Floral Pattern with Colourful Zipper by Shakti.ism

Quilted Sari Pouches: Burgundy Floral Pattern with Colourful Zipper

Shakti.ism

$27.00

Susie Puff Shoulder Mini Dress By Sarvin by Sarvin

Susie Puff Shoulder Mini Dress By Sarvin

Sarvin

$196.00

HANA MINI BLUE by AAKS

HANA MINI BLUE

AAKS

$185.58

Neon Flower Sleevelss Polo by Putter Girl

Neon Flower Sleevelss Polo

Putter Girl

$49.00

A-Line Modal Skirt by A to Z Tees

A-Line Modal Skirt

A to Z Tees

$64.00

ADORA Printed V-Neck Batwing Sleeve Dress by RAËLIV

ADORA Printed V-Neck Batwing Sleeve Dress

RAËLIV

$84.00

Forever Dress Pants for Women with Satin Piping by Point of View Label

Forever Dress Pants for Women with Satin Piping

Point of View Label

$42.00

Vintage 00's Women Faux Sheepskin Vest in Beige by Northern Grip

Vintage 00's Women Faux Sheepskin Vest in Beige

Northern Grip

$39.00

Yves Saint Laurent SS2005 Skirt by Ascensio Vintage

Yves Saint Laurent SS2005 Skirt

Ascensio Vintage

$298.00

Pin Stripe Men's Socks - Ash by Peper Harow

Pin Stripe Men's Socks - Ash

Peper Harow

$24.00

Cowboy Shirt by The Coult

Cowboy Shirt

The Coult

$88.55

Penelope Tank | Black by Merritt Charles

Penelope Tank | Black

Merritt Charles

$125.00

Plaid Wide Leg Trousers by OFFCULTURE

Plaid Wide Leg Trousers

OFFCULTURE

$179.00

MIDNIGHT MOSAIC ELSA TOP by Maude Vivante

MIDNIGHT MOSAIC ELSA TOP

Maude Vivante

$110.00

Tasmin Dress by Sierra Deene

Tasmin Dress

Sierra Deene

$50.00

Printed Organza Sheer Top | Harajuku Layering Outerwear | Kawaii Japanese Fashion by Land Decora

Printed Organza Sheer Top | Harajuku Layering Outerwear | Kawaii Japanese Fashion

Land Decora

$226.00

The Blue Oracle Trenchcoat by Songs of Siren

The Blue Oracle Trenchcoat

Songs of Siren

$945.00

Salasaca Ivory & Pink Alpaca Blend Hooded Poncho by ECUALAMA

Salasaca Ivory & Pink Alpaca Blend Hooded Poncho

ECUALAMA

$99.95

Aria Hand-Painted long sleeve Mini Dress – Persian Artwork By Sarvin by Sarvin

Aria Hand-Painted long sleeve Mini Dress – Persian Artwork By Sarvin

Sarvin

$115.00

Pretty Palm Long Sleeve Polo | Women's Golf Polo SPF 50 | Putter Girl by Putter Girl

Pretty Palm Long Sleeve Polo | Women's Golf Polo SPF 50 | Putter Girl

Putter Girl

$59.00

Shirin Knee Length A-line Skirt by A to Z Tees

Shirin Knee Length A-line Skirt

A to Z Tees

$26.00

PÉROLA SWEATER IN TAUPE by RAËLIV

PÉROLA SWEATER IN TAUPE

RAËLIV

$48.00

Sage Double breasted Jacket for Women by Point of View Label

Sage Double breasted Jacket for Women

Point of View Label

$67.50

Vintage 50's Blue Glass Cabochon Pendant Necklace by Northern Grip

Vintage 50's Blue Glass Cabochon Pendant Necklace

Northern Grip

$64.00

Prada SS04 Runway Suit by Ascensio Vintage

Prada SS04 Runway Suit

Ascensio Vintage

$1305.00

Organic Men's Trainer Sport Socks - Navy by Peper Harow

Organic Men's Trainer Sport Socks - Navy

Peper Harow

$19.00

Blossom Top | Black & White Stripe by Merritt Charles

Blossom Top | Black & White Stripe

Merritt Charles

$135.00

AZALEA THEA Dress by Maude Vivante

AZALEA THEA Dress

Maude Vivante

$100.00

ASTR the Label Danae Striped Blazer by Sierra Deene

ASTR the Label Danae Striped Blazer

Sierra Deene

$158.00

Lover Pyramid Bag by Songs of Siren

Lover Pyramid Bag

Songs of Siren

$525.00

Genuine Ascot Montecristi Panama Hat Handwoven In Ecuador - Flat Cap by ECUALAMA

Genuine Ascot Montecristi Panama Hat Handwoven In Ecuador - Flat Cap

ECUALAMA

$119.95

Joanna Vintage-Inspired Floral Velvet Jumpsuit – Tie-Back By Sarvin by Sarvin

Joanna Vintage-Inspired Floral Velvet Jumpsuit – Tie-Back By Sarvin

Sarvin

$169.00