Tiktok Preppy

TikTok preppy emerged on the platform around 2020, naming the styles popular with Gen Alpha: bright colors, expensive athleisure, maximalist accessories, and luxury skincare. Consumption and name brands matter as much as the clothes. Hot pink, teal, cyan, and neon pastels fill the palette. Lululemon Align leggings and Hottie Hot shorts carry the athleisure, alongside flared yoga pants. Aviator Nation hoodies and Roller Rabbit pajamas cover the rest. Nike Air Force 1s, Birkenstocks, Uggs, and Golden Goose sneakers go below, with the Stanley quencher, Stoney Clover Lane pouches, Kendra Scott, and Pura Vida completing it.